Tis the season to be jolly! In a day and an age where we can all come together in so many ways ASOS have come up with a phenomenal idea for a Christmas knees up: a digital house party!
With a stellar cast featuring Jessie Ware, ISTROPICAL, Eliphino and Mount Kimbie it looks set to be a ground-breaking and unique event. As the UK’s largest (and in our humble opinion best) online fashion retailer, ASOS will be bridging the gap between fashion and music in this one-of-a-kind event where you can take part without even leaving your house. No this is not online gate crashing, this is a truly creative way to engage in a global house party. Yes, we just said global. How you ask? ASOS will be throwing a house party available in Australia, North America and the UK and the whole thing be hosted on the ASOS website at from 6pm GMT on 12th December.
ASOS is dedicated to showcasing music their customers feel passionate about. From featuring Azealia Banks and Ellie Goulding in 2012’s #bestnightever campaign, to giving Haim, Lena Dunham and Lady Gaga front covers of the ASOS magazine before they made it big. ASOS has a history of championing established artists and introducing fresh new music talent: music and fashion go together like Lady Gaga and bacon, well not quite that literal but you get the picture.
All well and good you say but how do I get involved? What’s in it for moi? Don’t you worry yourself, the good folks at ASOS have covered all bases and you are bound to have more fun than Kanye on a motorbike with Kim K (get it?). By visiting the ASOS site, sharing the event on social media (Facebook, Twitter, Instagram, etc.), the more people that attend the party the more chance there is that ASOS will unlock a special set from Jessie Ware that features a new and exclusive track.
In a generation where we are all too quick to throw in a Y.O.L.O. here and there, this is an event that celebrates living in the moment, and living for the moment……for a whole 24 hours!
Make sure to visit asos.com/allnighter and RSVP!